FAQs

AI can be a great tool — but users who lack expertise or knowledge don’t know what to ask from the AI or how to ask, and their results are often generic or off the mark. With Ignite Engine services, you get more than just AI output. You get structured analysis, proven frameworks, and 20+ years of B2B marketing expertise applied to your specific situation. That means recommendations you can actually use to sharpen your message and grow faster.

The Ignite Engine uses a combination of OpenAI and Google AI Studio (Gemini). Together, they’ve proven to be the most effective at analyzing websites, content, and buyer-facing messaging. Pairing these with my frameworks and expertise ensures insights that are both accurate and actionable.

Very little. Most services require just a few minutes to complete the intake form. Only the Custom Narrative program involves meetings, workshops, interviews, and sharing of draft materials or additional details. Beyond that, the work is on me and the Ignite Engine — not you.

Inputs are simple and vary by service:

• Checkup, Snapshot, and Playbook: Just a few basics — your name, email, company or solution name, website URL, competitor company/solution name(s) and URL(s), and a short description of your buyers or target audience.

• Accelerator: In addition to the basics, you’ll share your in-progress, internally-developed messaging or narrative documents so I can evaluate, refine, and expand upon what you already have.

• Custom Narrative: You’ll provide a broader set of inputs (as available), such as solution features, buyer personas, proof points, and competitive insights. A detailed list is included on that service’s page.

Remember that input quality is crucial to high quality output. All input forms will be reviewed and validated to help ensure quality. If there are errors that I cannot easily rectify, you will be asked to complete the input form again.

The Ignite Engine services are built for leaders and teams who need sharper narratives, faster:

• CMOs and marketing leaders who want to align their teams and stand out in crowded markets.

• Product marketers who need competitive positioning and clear buyer messaging.

• Small and mid-size business leaders who don’t have time or budget for lengthy consulting projects but need expert guidance now.

• Campaign managers and content strategists who want narratives that drive results.

Reports for the Checkup and Snapshot services are typically delivered in a few hours, but can take up to two business days.

Playbook reports are typically delivered same day, but also may take up to two business days.

Reports for all fully automated services may be delayed due to technical issues.

The Custom Narrative program can be completed in as little as two weeks, but three-four is more typical. We will work together to develop a schedule based upon your schedule and the availability of your contributors.

Every service delivers a professional PDF report, sent directly to you via email or through the secure client portal. Depending upon the service, a review session with me may be included or available as an add-on.

Simply put, these services are an unmatched value. A traditional consulting project of similar scope would cost 4–10x more and take months to complete. Doing it yourself internally would mean weeks of trial and error, experimenting with prompts, and second-guessing the results. Ignite Engine services give you expert-guided, AI-powered outputs that are fast, affordable, and ready to act on.

My goal is to make sure you walk away with clarity and confidence. Review sessions (included or available with certain services) give you the opportunity to ask questions, challenge assumptions, and make sure the output is something you can put to work right away.

The secure client portal is utilized when confidential or potentially confidential materials are being shared or when a substantial number of documents are being shared.