WHY IT MATTERS NOW

Buyers make decisions faster and with less vendor interaction than ever before. Increasingly, those decisions are influenced by Agentic Buying — AI-powered assistants that evaluate your content and make recommendations on behalf of buyers. If your story isn’t clear, compelling, and buyer-relevant, both human and AI-driven buyers will move on.

Meanwhile, competitors who lead with crisp, benefit-driven messaging are winning the attention — and the business.

What’s at stake? Missed growth targets, wasted marketing spend, and deals slipping away even when your solution is the stronger choice.

WHAT YOU GAIN

The Playbook is not a new narrative — it’s an expert, AI-assisted evaluation of your existing content and messaging. You’ll see:

• Where your narrative is strong and where it falls short compared to a key competitor

• Specific, actionable recommendations (like revised taglines, value props, or calls-to-action) you can implement immediately

• Opportunities to better align with buyer priorities — clarity, confidence, differentiation

With these insights in hand, your team can quickly strengthen what you already have and see business results sooner.

The impact is real. For example, clients have:

• Improved website engagement by sharpening headlines and CTAs

• Increased lead quality by shifting messaging from feature-led to benefit-led

• Enabled sales teams with clearer proof points that accelerate conversations

WHAT’S INCLUDED

Your Playbook is a comprehensive PDF report delivered directly to you, covering:

• Narrative Performance Diagnosis: Where your messaging stands today, benchmarked against the competition.

• Strategic Analysis: What buyers hear (and don’t hear) when they encounter your story.

• Actionable Recommendations: Specific message elements rewritten to demonstrate stronger buyer impact.

• SWOT & Differentiation: Strengths, weaknesses, opportunities, and threats in your narrative.

• Implementation Roadmap: Phased, actionable steps to put improvements into market immediately.

All of this is tailored to your company, your buyers, and your competitive set.

WHO IT’S FOR

The Playbook is designed for leaders who need sharper messaging now, without the time or budget for a months-long consulting engagement:

• CMOs and marketing executives

• Product marketing leaders

• Demand generation teams

• Small and mid-size business owners

Whether you’re launching a new campaign, entering a competitive bake-off, or preparing for board-level conversations, the Playbook gives you the edge.

UNMATCHED VALUE

Traditional consulting projects of this scope often cost 4–10x more and can take months. Doing it yourself internally means trial-and-error with AI tools and risking missed opportunities. The Playbook delivers expert-guided, AI-accelerated recommendations in days — for only $2,500–$3,500.

That’s not just affordable. It’s a competitive advantage priced for action.

GIVE YOUR TEAM THE CLARITY, CONFIDENCE, AND COMPETITIVE EDGE TO WIN MORE DEALS.