Master your visibility, own your narrative, and scale your GTM with AI-amplified intelligence. Whether you need a rapid 3-day diagnostic or a long-term advisory partner, I provide the roadmap to growth.
WIN THE DEAL BEFORE THE FIRST CALL
IGNITE YOUR STORY. FUEL YOUR GROWTH.
My portfolio of services equips B2B leaders with the visibility, narrative leadership, content, and custom AI tools needed to unburden their teams and drive measurable sales growth.
Actionable intelligence in days, not months.
Custom strategy for complex GTM challenges.
Bundled solutions for your most critical objectives.
HIGH-VELOCITY STRATEGIC AUDITS
AI SEARCH READINESS ASSESSMENT + BLUEPRINT
Most likely, you’re invisible to the AI-powered search engines (e.g., Perplexity, ChatGPT, Gemini) that 90%+ of B2B buyers use today. And if buyers can't find you during their AI-assisted research, you won't make the shortlist — before you ever know the opportunity existed.
This technical and narrative deep-dive identifies your visibility gaps and provides a 30/60/90-day blueprint to help your solution be cited and recommended. Get a step ahead in the new world of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Optimization (AIO).
COMPETITIVE NARRATIVE PLAYBOOK
In crowded B2B markets, even strong solutions get buried under generic messaging and buzzwords — often added by well-meaning internal stakeholders who are too close to the product to see what buyers actually need to hear.
Gain a reconstruction of your core value proposition and competitive narrative to resonate with the C-Suite and accelerate the sales cycle.
CONTENT BUYER IMPACT ANALYSIS
You’re creating content, but you don’t know what's actually moving the needle for human buyers or AI agents.
Know what’s working or not with this quantitative audit of your content's effectiveness across the buyer journey, identifying exactly what to double down on to drive conversion.
CUSTOM ADVISORY + AI ENABLEMENT
CUSTOM STRATEGIC NARRATIVE DEVELOPMENT
When you need a new narrative (for example when launching a new solution or a fighting off stiff competition), this deep-dive partnership can help you build a message that resonates with buyers (both human and AI).
This custom program is designed around your specific situation, solution, and goals to deliver competitive differentiation and executive narrative leadership.
STRATEGIC NARRATIVE ACCELERATOR
You’ve crafted a strategic narrative, but internal stakeholders are offering too many opinions, relying on jargon, or telling the story the business wants to tell rather than the one buyers need to hear. The result is a message that fails to resonate — with buyers, with the market, or with AI.
The Strategic Narrative Accelerator takes your in-process narrative and quickly elevates it into a sharper, competitively differentiated, and buyer-ready story.
CONTENT DEVELOPMENT
Content is still king and matters even more in the era of AI.
With custom content development, you bring your narrative to life in ways that address every facet of the B2B buyer journey so you can win the deal before the first call.
AI STRATEGY + CUSTOM TOOL DEVELOPMENT
Move beyond basic "using AI" to building a proprietary advantage. If you have (or need) a process or methodology that can be accelerated with AI, I can help your team architect a custom AI-powered workflow and build the internal tools needed to scale output.
FRACTIONAL CMO + STRATEGIC ADVISORY
Ongoing strategic partnership for mid-market and enterprise leaders who need executive-level GTM guidance without the overhead of a full-time hire. I act as an extension of your leadership team to drive long-term growth.
STRATEGIC SOLUTION STACKS
When a standalone service isn’t enough, I architect custom solutions to solve your most complex GTM challenges. Some examples:
THE “INVISIBLE TO IRRESISTIBLE” TRANSFORMATION
| The Trigger | A realization that your current messaging is falling flat with buyers and your website is functionally invisible to AI search agents like Perplexity and ChatGPT. |
| The Strategy |
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| The Outcome | A modern, high-authority digital presence that is both "Machine Readable" and "Human Centric," resulting in higher AI citation rates and improved lead quality. |
THE “DUAL-ENGINE” OPTIMIZATION
| The Trigger | A need to capture "First Mover" advantage in the AI search landscape while simultaneously out-positioning a primary rival. |
| The Strategy |
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| The Outcome | Total market clarity with a differentiated narrative that human buyers love and a technical foundation that AI search engines prioritize. |
THE “HIGH-VELOCITY” LAUNCH STACK
| The Trigger | A high-stakes launch where you must define the category and ensure Day 1 visibility across all AI and human search channels. |
| The Strategy |
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| The Outcome | A complete GTM engine that establishes your new solution as the category leader in the eyes of both buyers and bots. |
THE “STRATEGIC DISRUPTOR” COMBINATION
| The Trigger | A content library that isn't driving engagement and strategic collateral that is not being cited or recommended by AI agents. |
| The Strategy |
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| The Outcome | A high-impact content ecosystem that serves as an indispensable partner for humans and a verified, citable source for AI. |
THE “COMPETITIVE CONQUEST” MODEL
| The Trigger | A dominant competitor is owning the conversation; you need to identify their journey gaps and displace them with superior collateral. |
| The Strategy |
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| The Outcome | A superior content ecosystem that out-positions the competition and wins the buyer’s interest and trust. |
THE “AGENTIC SALES ENABLEMENT” PACKAGE
| The Trigger | Sales leadership reports that prospects are already biased toward a competitor before the first meeting due to AI-guided research. |
| The Strategy |
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| The Outcome | A sales force equipped with narrative tools to win the human, backed by a digital presence that wins the AI recommendation. |
YOUR OPTIONS, SIDE BY SIDE
DIY, agency, AI tool, or Rebecca Lynne Thorburn Consulting? I’ve laid out the pros and cons so you can choose what’s best for your team.
HUMAN INSIGHT + AI INTELLIGENCE
Every engagement is powered by my proprietary Ignite Strategic Narrative Engine. By combining 30 years of GTM leadership with custom-built AI analysis tools, I deliver the depth of a traditional consultancy at the velocity of the modern market.
The Ignite Engine doesn't replace strategic expertise — it amplifies it. Anyone can prompt AI. Knowing which questions to ask, which patterns matter, and what a winning B2B narrative looks like — that comes from 30 years and 30+ companies. That's what runs the engine.
FAQs
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AI can be a great tool — but users who lack expertise or knowledge don’t know what to ask from the AI or how to ask, and their results are often generic or off the mark. With Ignite Engine services, you get more than just AI output. You get structured analysis, proven frameworks, and 30 years of B2B marketing expertise applied to your specific situation. That means recommendations you can actually use to sharpen your message and grow faster.
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Here’s a head-to-head comparison to help you see exactly how Rebecca stacks up against other options. The short version: traditional agencies are slow and costly or rely on templated approaches that don’t drive real results, DIY efforts often stay too inward-focused, and AI-only tools generally lack depth. Rebecca combines expert perspective with AI acceleration to deliver fast, differentiated, buyer-ready messaging. See the full comparison.
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The Ignite Engine uses a combination of OpenAI and Google AI Studio (Gemini). Together, they’ve proven to be the most effective at analyzing websites, content, and buyer-facing messaging. Pairing these with my frameworks and expertise ensures insights that are both accurate and actionable.
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Very little. Most services require just a few minutes to complete the intake form. Only the Custom Narrative program involves meetings, workshops, interviews, and sharing of draft materials or additional details. Beyond that, the work is on me and the Ignite Engine — not you.
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Inputs are simple and vary by service:
Pulse Check, Snapshot, and Playbook: Just a few basics — your name, email, company or solution name, website URL, competitor company/solution name(s) and URL(s), and a short description of your buyers or target audience and/or business goals.
Accelerator: In addition to the basics, you’ll share the reason you need a new narrative, your in-progress, internally-developed messaging or narrative documents so I can evaluate, refine, and expand upon what you already have. Additional background materials such as buyer persona profiles, product/solution/portfolio details, use cases, etc. are also helpful.
Remember that input quality is crucial to high quality output. All inputs will be reviewed and validated to help ensure quality. If there are errors that I cannot easily rectify, you will be asked to complete the input form again.
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These services are built for leaders and teams who need sharper narratives, faster:
CMOs and marketing leaders who want to align their teams and stand out in crowded markets.
Product marketers who need competitive positioning and clear buyer messaging.
Small and mid-size business leaders who don’t have time or budget for lengthy consulting projects but need expert guidance now.
Campaign managers and content strategists who want narratives that drive results.
YOUR BUYERS ARE ALREADY RESEARCHING. LET’S MAKE SURE THEY FIND YOU.
Let’s connect and get your project started today.