THE IGNITE STRATEGIC NARRATIVE ENGINE VS. ALTERNATIVES

See how the Ignite Engine compares to DIY, agencies, and AI-only tools to pick the right fit for your team.

When it comes to developing strategic narratives and messaging, businesses typically face three choices:

Build it internally
Hire a traditional agency or consultancy
Use an AI-only tool
Or choose the Ignite Strategic Messaging Engine — which blends decades of expertise with AI acceleration.

Here’s how the options stack up:

  
      Option
      Pros
      Cons
      Best For
    

  
      Do It Internally
      Full control; familiar with your product and politics.
      Message often mirrors internal opinions; slow; usually misses buyer and competitive perspective.
      Teams with seasoned product marketing and the time to iterate.
    

      Traditional Agency / Consultancy
      Deep bench; polished outputs; managed process.
      Expensive; long timelines; creative can overshadow buyer impact.
      Enterprises with bigger budgets and multi-quarter timelines.
    

      AI-Only Tools
      Fast, inexpensive, easy to try.
      Output is generic; thin competitive nuance; risky for high-stakes launches.
      Early drafts, placeholder copy, or very budget-constrained teams.
    

      Ignite Strategic Narrative Engine
      Expert-led + AI-accelerated (fast + deep); tailored to your buyers and competitive landscape; clear, published pricing; buy-online convenience.
      Best fit if you don't already have a validated, market-tested narrative.
      SMBs who need speed and access to expertise at accessible pricing; product marketers at any size company who want to stand out; enterprises that need to pressure-test narratives, compare against competitors, or strengthen their use of AI for messaging.
    

WHY CHOOSE IGNITE?

Speed with substance: Fast turnaround without sacrificing depth.
Competitive clarity baked in: Head-to-head insights where it matters most.
Transparent pricing & scope: From FREE to $10K+, with clear tiers and what you get at each level.

WHICH OPTION IS RIGHT FOR ME?

“We have a draft, but it needs more.” → The Strategic Narrative Accelerator is designed to add competitive, buyer, and third-party perspective so your story resonates with the market instead of staying inward-focused.
“We’re blending in with competitors.” → The Competitive Narrative Playbook helps teams in fast-moving or crowded markets find immediate differentiation.
“We want a net-new, from-scratch story.” → A Custom Strategic Narrative Development is the way to go.
“We want a low-lift pulse before we commit.” → A Pulse Check (FREE) or Snapshot ($500) will give you quick clarity.

IGNITE ENGINE SERVICES + PRICING SUMMARY

Competitive Narrative Pulse Check — FREE
A quick taste of where you stand vs. one competitor, plus one actionable insight. A “mini” version of the Competitive Narrative Playbook.
Strategic Narrative Snapshot — $500
A fast read on your story vs. two competitors with immediate, practical recommendations.
Competitive Narrative Playbook — $2,500–$3,500
A thorough, AI-assisted evaluation of your current narrative with specific message recommendations; includes 1–3 competitors.
Strategic Narrative Accelerator — $5,000–$6,000
Built for teams with a draft in hand but who need more: more buyer perspective, more competitive/market perspective, more third-party input to cut through jargon and shift from the story the company wants to tell to the story buyers need to hear. It also serves as a way to pressure-test and accelerate activation of your message.
Custom Strategic Narrative Development — $10,000+
Net-new narrative from the ground up, tailored to your market and goals.

COMPARE SERVICES + BUY ONLINE