FROM MESSAGE TO MOMENTUM
Great Stories Build Trust, Align Teams, and Drive Growth. See How I’ve Helped My Client Achieve Their Goals.
WHAT MY CLIENT SAY
“Rebecca helped us revamp our narrative after our target market and solutions shifted. Our business is complicated, but with our new messaging, what we do is now easy to communicate and understand. Her insights helped us drive higher quality leads from our existing pipeline plus leads from content types we’d never before considered.”
“I highly recommend Rebecca. She has an incredible drive and passion for her work, a sharp and strategic mind, and an engaging and thoughtful leadership style.”
“Rebecca is a very quick study – sharp and analytical – yet also able to focus and maintain that focus over time in order to drive projects to completion. I have met few people in my working career of over three decades who are as productive and effective as she is. ”
“Rebecca brings sharp, executive-level insight without the ego. Her recommendations are rooted in real buyer behavior, not just theory. During every meeting she offers smart options, pushed our thinking, and drives discussions toward leaner, more impactful execution. I’d work with her again in a heartbeat.”
SUCCESS SPOTLIGHTS
Beyond the Brand Name: Justifying a Premium Price in the Digital Channel
THE CHALLENGE
The electrical products division of a Fortune 500 industrial conglomerate faced a classic dilemma. While their brand was synonymous with quality, they were losing ground to lower-priced competitors on their key distributor websites. They realized their legacy brand recognition alone was no longer enough to win the final click-to-buy.
MY SOLUTION
I designed a two-pronged analysis to give the client a complete picture of the buyer's journey.
A Content Buyer Impact Analysis on distributor sites revealed why buyers were choosing other options.
AI Search Readiness Assessments on the client’s own website and on the site of their primary competitor uncovered critical gaps in how their story was being found and understood by the AI tools that guide a buyer's early research.
THE RESULTS: A STRATEGIC ROADMAP FOR PROVING VALUE
The final roadmap delivered a unified strategy to win back market share. The analysis established that the root problem was an over-reliance on brand legacy and a series of missed opportunities to proactively prove product value.
Key recommendations included:
A Framework for Justifying a Premium Price: Shifting the conversation from the cost of their product to the far greater cost of failure when using inferior components.
A Plan for Winning in AI Search: Concrete technical and content updates to ensure their key differentiators—not just their brand name—are prominent in AI-generated results.
A Formula for Providing Critical Context: Guidance on using visual, application-specific content to show buyers why a premium product is the only choice, building the confidence needed to purchase.
Ultimately, the client is now equipped with a data-backed strategy to actively communicate their superior value and dominate the full buyer's journey.
From a Powerful Idea to a Market-Ready Service
THE CHALLENGE
The owner of a respected small creative marketing agency had a brilliant, but nascent, idea for a new data-driven service. The concept was strong, but it was stuck in the idea phase—lacking a repeatable process, clear messaging, and a go-to-market plan. He needed a strategic partner to transform the raw concept into a tangible, scalable, and sellable offering that could attract enterprise-level clients.
MY SOLUTION
I joined the effort, serving as the strategic and operational lead to productize the service. This was a deep, hands-on partnership that involved:
Refining the Core Model: Transforming the initial draft into a robust, repeatable framework (the Buyer Impact Analysis), leveraging AI to ensure scalability and efficiency.
Developing the Strategic Narrative: Building the core messaging for the new service from the ground up to clearly articulate its unique value proposition.
Building Out the Portfolio: Defining and messaging a full suite of follow-on services, including content strategy and development, to create a complete solution.
Leading the Go-to-Market Launch: Collaborating directly with the owner and key team members to create the website content, pitch decks, blog posts, and other critical launch materials.
THE RESULTS: A NEW, HIGH-VALUE REVENUE STREAM
The direct result was the successful launch of the Buyer Impact Analysis, a new flagship service for the agency. This process turned a powerful idea into a fully realized market offering.
The ultimate proof of its success was its immediate market adoption. The newly launched service quickly won projects with some of the world's most recognized B2B brands, including global leaders in enterprise technology and Fortune 500 industrial manufacturing. For the agency, this created a powerful new revenue stream, established them as a leader in data-driven content strategy, and gave them a highly differentiated offering to fuel their own growth.
BRINGING ENTERPRISE EXPERIENCE TO EVERY ENGAGEMENT
My 30-year career includes hands-on work with and for some of the world's most innovative B2B brands.
READY TO WRITE YOUR SUCCESS STORY?
The right strategic narrative can be the single most powerful lever for your growth. Let's have a conversation about the results you want to achieve and build a plan to get you there.