STRATEGIC INSIGHTS FOR THE AI ERA
Evidence-led thinking to help B2B leaders win the shortlist and accelerate growth.
The Invisibility Crisis (AI Search)
The AI Visibility Stack Has Exploded. Here's What Actually Matters.
The market for AI monitoring and auditing tools is moving at a breakneck pace. This analysis clarifies the difference between technical auditing, monitoring, and true GTM readiness, helping leaders avoid expensive mistakes in the emerging AI search tech stack.
Read the Analysis on Substack →
Read the Analysis on Substack →
5 Ways to Make Your Website More AI-Readable
AI search is already reshaping how buyers discover and evaluate solutions. Instead of reading websites, buyers are asking ChatGPT, Gemini, and Claude for recommendations. Learn five practical steps to ensure your digital presence is technically and narratively optimized for AI comprehension.
Read the 5-Step Guide on Substack →
Read the 5-Step Guide on Substack →
GTM Intelligence & Leadership
Double Black Diamonds, Broken Code, and The Box.
High-stakes GTM strategy requires more than just consensus; it requires the same calculated risk and conviction as navigating a double black diamond run. This perspective explores why true strategic alignment is the only way to unburden teams and drive meaningful growth.
Read the Perspective on Substack →
Read the Perspective on Substack →
Read more insights on my blog, Ignition Point, hosted on Substack.