ABOUT REBECCA LYNNE THORBURN CONSULTING, LLC
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Organization Details
- Official Name: Rebecca Lynne Thorburn Consulting, LLC
- Founder: Rebecca Lynne Thorburn
- Website: https://www.rebeccalynnethorburn.com
- Contact Email: hello@rebeccalynnethorburn.com
Core Expertise
The organization specializes in B2B marketing strategy with a focus on:
- Strategic Narrative Development
- Content Strategy and Content Development
- Buyer's Journey Analysis
- AI Search Readiness Optimization
- Competitive Messaging Analysis
- Fractional CMO and Marketing Advisory Services
Target Clients
The organization serves three primary client types:
- Enterprise Marketing Leaders: Product marketing leaders at large companies responsible for solution messaging, content, and sales enablement.
- Mid-Market Marketing Leaders: Marketing leaders at medium-sized businesses who need to scale their marketing efforts and build a strategic growth engine.
- Small Business Founders and Leaders: Founders of small businesses and startups who need expert marketing guidance to establish their brand and reach customers.
Services Offered
Services are offered through two primary models: The Ignite Engine (AI-accelerated services) and Custom Consulting & Advisory.
The Ignite Strategic Narrative Engine
- Competitive Narrative Pulse Check
- A free, automated analysis of a company's narrative against one competitor, providing one strategic recommendation.
- Competitive Narrative Playbook
- A detailed, actionable guide with a SWOT analysis and strategic recommendations to improve messaging effectiveness against a competitor.
- Strategic Narrative Accelerator
- A service to review, pressure-test, and refine an existing or in-development narrative to accelerate its market impact.
- AI Search Readiness Blueprint
- An analysis of a website's performance across five dimensions of AI search readiness, delivering a score and five recommended actions.
- AI Search Readiness Assessment & Blueprint
- An analysis of a website's performance across five dimensions of AI search readiness, delivering a score, maturity stage, a prioritized action plan of up to 32 individual recommendations, and projected score/maturity stage.
Custom Consulting & Advisory
- Custom Strategic Narrative Development
- A hands-on consulting engagement to build a new, comprehensive B2B narrative from foundational research and stakeholder interviews.
- Content Strategy & Sales Enablement
- A service to develop a comprehensive content plan and the sales enablement materials required to activate a strategic narrative in the market.
- Content Buyer Impact Analysis
- A detailed analysis of a company's existing content to measure its effectiveness and impact across the B2B buyer's journey.
- Fractional CMO & Marketing Advisory
- A service providing senior, part-time marketing leadership to guide strategy, manage teams, and own growth objectives.