YOU CAN’T FIX WHAT YOU CAN’T SEE

Typically 30 minutes. We'll cover your company, category, key competitors, virtual or in-person session, ideal attendees, and available dates. By the end of the call, we will have configured your assessment, answered all your questions, and scheduled the Intensive so your calendar invitation can go out the same day.

Minimal. The person completing the intake form should plan for 20–30 minutes. Everyone else shows up to the session — the preparation happens on my end.

The ideal group for an Intensive is a focused team of 3-5 leaders who are collectively responsible for the company's growth and market perception. The specific titles may vary by company size, but the roles are consistent:

• For Startups and Small Businesses: This typically includes the CEO or Founder, the Head of Marketing, and a key member of the content or product team.

• For Mid-Market and Enterprise Companies: The group often consists of the CMO or VP of Marketing, the Head of Content Strategy, the Head of Demand Generation, and a key Product Marketing Leader responsible for the solution being assessed.

The most important requirement is that the attendees are empowered to make decisions, assign ownership, and be accountable for the action plan we build together. This is a working session designed for leaders ready to act, held virtually via Zoom or Google Meet, or on-site at your request.

The AI Search Readiness Assessment + Blueprint and AI Visibility Intensive are scoped to a specific solution or solution category. It evaluates how AI models understand, describe, and surface that solution when your buyers are researching options. For companies with a broad portfolio of solutions, this focus is actually an advantage — it produces a sharper, more actionable result than a company-wide assessment would. During the scoping call, we'll identify which product or category to assess first. For smaller companies with one core solution or solution category, the Assessment + Blueprint or Intensive are essentially an assessment of your entire company’s website.

From start to finish, the preparation on our end takes approximately 4 to 6 business days after you submit your intake form. This ensures we have ample time to deliver a deeply researched and curated experience. The process includes:

• Automated Assessment (24-48 hours): The AI Search Readiness Assessment pipeline runs, gathering all the raw data and scores.

• Curation & Benchmarking (1-3 days): We analyze your results, curate the most critical prompt exhibits, and build your custom market benchmark charts against our industry dataset.

• Final Preparation (1 day): We assemble your "Workshop Edition" materials and prepare for the live, facilitated session.

Your Intensive is typically scheduled for at least one week after the intake form is submitted to accommodate this rigorous preparation process.

Yes—virtual is the default delivery format. The live demonstrations and collaborative work translate perfectly to a screen-sharing environment. We can conduct the session via Zoom or Google Meet, whichever your team prefers. The entire session is recorded and provided to you for future reference. On-site delivery is also available for teams that prefer an in-person experience, with travel expenses covered by the client.

AI monitoring platforms are powerful and essential tools for tracking real-time performance metrics like citation frequency and brand sentiment. Think of them as the dashboard of your car—they provide a continuous stream of vital data on what is happening day-to-day.

Our AI Search Readiness Assessment is different. It's the master diagnostic run by the chief engineer.

While a monitoring tool can tell you your citation rate, our Blueprint is designed to diagnose why that rate is what it is. We do this by evaluating the five core dimensions of readiness—from Content Clarity and Machine Readability to Brand Authority. These foundational pillars are the root cause of the performance numbers you see on your dashboard.

Our assessment provides two key things that monitoring platforms typically do not:

• A Deep "Why": We don't just give you a score; we connect that score back to specific strengths and weaknesses in your content, technical foundation, and brand authority, providing a clear picture of the underlying causes.

• A Strategic "How-To": The final deliverable is not just data; it's a co-created, prioritized roadmap with assigned owners. It's a specific action plan designed to fix the gaps and improve the numbers you're tracking.

The two systems are incredibly powerful when used together. Our Blueprint provides the foundational diagnosis and strategic plan, and their platform monitors the ongoing success of your execution.

(For a more detailed breakdown of how different AI visibility tools fit together, you can read more here: The AI Visibility Stack Has Exploded)

Your existing results can serve as the foundation for an intensive session. Depending on how recently your assessment was completed, we may run a fresh assessment to ensure the data reflects current model behavior. We'll determine the right approach during the scoping call.

The Workshop Edition is a significantly expanded deliverable that includes everything in the standard Blueprint, plus several premium additions:

• Deep-Dive Benchmarking: Custom-built charts that visually benchmark your overall and dimensional performance against our anonymized 63-company industry dataset. Where data allows, this can include deeper analysis at the Focus Area level, providing an unparalleled view of your specific competitive risks and opportunities.

• Curated AI Visibility Snapshot: A hand-picked selection of annotated prompt exhibits from your assessment, clearly showing where your narrative is succeeding or failing in real-world AI responses.

• A Co-Created, Owned Roadmap: The final roadmap is not a static list of recommendations. It is updated to reflect the specific priorities, decisions, timelines, and owner assignments made by your team during the live working session, turning insight into an immediately actionable plan.

You leave with a prioritized roadmap and an owner for every action. Most clients begin executing immediately. AI visibility is not a one-time fix — model training cycles, competitor content, and schema evolution mean your posture shifts over time. Many clients return for a re-assessment every six to twelve months to measure progress and recalibrate. We'll talk about what ongoing support might look like if it's relevant to you.

Yes — in fact, that's often when it's most valuable. The earlier you establish a baseline and a roadmap, the more runway you have before AI-assisted procurement becomes standard practice for your buyers. Our data suggests that shift is already underway.