WHY IT MATTERS NOW

1. Buying behavior has shifted: more buyers are self-educating, vetting you online, and even using AI assistants (Agentic Buying) to filter providers before talking to anyone. If your narrative isn’t sharp, clear, and buyer-centered, you risk being ruled out early—even if you have a superior product.

2. Without differentiation, your messaging gets diluted: filled with internal jargon, unclear who you serve best, or what makes you different.

3. Opponents or competitors who have a clearer story win attention, budget, and deals—leaving you scrambling to keep up.

WHAT’S AT STAKE IF YOU DON’T ACT

• Leads that look good but don’t convert well because buyers aren’t seeing your value quickly.

• Marketing spend wasted on content, ads, campaigns that rely on generic messaging.

• Internal misalignment and friction as sales, product, and marketing teams tell slightly different versions of your story—or worse, agree on one internally that doesn't align with buyer priorities.

WHAT YOU GAIN

This is a full narrative - net new or overhaul - not merely feedback. You get:

• A strategic narrative framework built around buyer problems, market trends, and your unique solution.

• A long-form narrative story you can use in pitches, content, and sales collateral.

• A complete set of message elements: positioning statements, taglines, buyer-focused benefits, proof points, CTAs, etc.

Also, because this is built from real input & expert analysis, the recommendations are highly actionable — you can implement quickly and expect to see improvements in:

• Brand clarity among prospects (they immediately “get” what you do and why you’re different)

• Lead quality & conversion rates (because messaging aligns with buyer pain and priorities)

• Internal team alignment & speed (less time debating what the message should be; everyone uses the same framework)

In the end, you gain differentiation that can drive higher margins and higher growth.

• Research from Kantar shows that increased perceived uniqueness lowers price sensitivity, allowing brands to charge more (higher margin) while maintaining demand. Kantar

• Case study data from professional services shows that firms with a strong differentiator are nearly 3× more likely to be in the high-growth category than firms without clear differentiation. Hinge Marketing

WHAT’S INCLUDED

You’ll receive a professional PDF report delivered via email or the portal. It includes:

• Strategic narrative framework with core messaging pillars

• Full long-form narrative story (2–4 pages)

• Message elements (e.g., positioning statements, tagline options, elevator pitches)

• Buyer-specific value messages and proof points

• Differentiation mapping

• Recommended calls-to-action & content guidance

All of this is tailored to your company, your buyers, and your competitive set.

WHO IT’S FOR

This program is for organizations and leaders who are ready to move beyond generic messaging and build a story that wins:

• CMOs and senior marketing leaders prepping for growth or category leadership

• Product marketers launching new offerings or refining portfolios

• Demand-gen leaders who want messaging that improves conversion rates and pipeline quality

• Founders, CEOs, business owners of small to mid-size firms who want polished, differentiated positioning without the delays and politics of large internal efforts

UNMATCHED VALUE

Traditional consulting projects of this scope often cost 2–10x more and take months. Internal narrative development often involves many opinions (especially from non-marketers), which usually leads to watered-down differentiation, increased jargon, and messaging that reflects what your organization wants to say rather than what buyers need to hear.

With this Custom Narrative program, you get all of that value in weeks, with expert guidance, rigorous analysis, and fewer moving parts—so your narrative gets built, refined, and delivered, not stalled or fuzzy.

That’s not just affordable. It’s a competitive advantage priced for action.

GIVE YOUR TEAM THE CLARITY, CONFIDENCE, AND COMPETITIVE EDGE TO WIN MORE DEALS.